Social media is the way of the future and is one of the most powerful marketing tools at our disposal. Social media is unlike any other marketing form due to its engaging and interactive platform. Social media takes testimonials and customer comments to the next level. Allow us to create social media accounts for you that builds a relationship between your business and potential customers. Get to know your clients on a different level and be available to answer questions, entice interest and share information.
To understand the importance of social media, you first have to know what the concept of marketing is. Marketing is the activity and process for creating, communicating and delivering offerings that have real value to customers.
Social media marketing’s purpose is to build a brand and increase the brand’s visibility by way of building relationships and communicating with potential customers. Marketing and social media go hand in hand, but why social media?
Let’s factor in that social networks are one of the fastest growing industries in the world. In fact, it’s estimated that the industry will grown 25% in the next 5 years, it is definitely time to start investing in social media if you haven’t already!
Social Media Marketing Increases Your Brand's Awareness: 78% of small businesses use social media to attract new customers. To help drive this, 33% of customers have identified social media as how they identify new brands, products and services.
Social Media Marketing Helps To Validate Your Brand: When done correctly, a company’s social media presence tells consumers that their brand is active and focused on thriving communication with customers. Over 60% of consumers who search for businesses online are more likely to use ones with an informative social media presence.
Social Media Marketing Has The Power To Increase Customer Loyalty: 3/4 of customers who recevied a quick and timely response on social media would recommend the brand to others.